The New A8, Audi's great flagship. The briefing was tough, we had to focus on pure high-technological benefits explored through a human perspective. The insight that true innovation sets you free so you can focus in what really matters was transformed into a bold provocative statement, "Forget the car".

Audi A8 “Forget”

The New A8, Audi’s great flagship. The briefing was tough, we had to focus on pure high-technological benefits explored through a human perspective. The insight that true innovation sets you free so you can focus in what really matters was transformed into a bold provocative statement, “Forget the car”. During this classic copywriting campaign we used provocative headlines to explain Audi’s new, high-tech features and communicate its single purpose: simplifying your daily life so you can spend more time on the important things in life, like… like… well, you know better than anyone else. It’s your life.

 

Audi A8 “Forget” from quito leal on Vimeo.

 

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