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Coca Cola – Families

Coca Cola wanted to make a new global campaign revolving around families’ consumption. We felt that a modern family update was fitting as there is a wide variety of families nowadays. This commercial has a strong social message dedicated to all of them. They are the living proof that there is more than one formula for happiness. The tv ad sparked an intense social debate and it even appeared in the most conservative media.

 

 

coca_families

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