ColorADD – The color alphabet has been internationally recognized and acclaimed by the ONU due to its capacity to reduce inequalities around the world.  The Color alphabet App is available and free in App Store so colorblind people can detect colors in their daily life. A very usefull and inclusive tool so they can defferentiate the color of a underground line, a red light or even a supermarket product, alone by themselves.

Agency: McCann Erickson Madrid
Role: Creative Director / Art Director

 

 

As 8 out of 100 swimmers are colorblind, we also used the color alphabet in the sea summer flags. So colorblind people will be aware of the sea tide conditions.