Converse asked us to communicate their design and sports sponsorship in a integrated campaign. Inspired in Chuck Taylor free spirit and how he revolutionized the world of basketball with his original All Star sneakers, we created the Feetminds movement . A movement that aims to support and promote Young blood ideas and sports amplifying the most outstanding and revolutionary creative and Street sport projects.
Besides organizing the 2vs2 street cage basketball games championship or Carlos Díez Díez Fashion designer disruptive workshops, Converse also gave 1% of the entire product value for each product sold to the Feetminds Foundation, helping to fund young peoples most original ideas. The selected Projects were compiled in Feetminds.es platform and communicated in a OOHs and RRSS campaign.