Jose Cuervo

José Cuervo – «Margarita’s legend» film

Jose Cuervo tequilla is known by it’s provocative, wild brand tone. This time we had to mix some seduction to the formula in order to sell the world famous Margarita’s cocktail instead of the single wild tequilla. To do that we focused our idea in a product insight. The salty lips every Margarita’s lover taste while drinking it and the true story of Rita, the girl who gave the cocktail the name “Marguerita”.

 

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