pulmones OOH

Renault #FeliZiudad campaign

The 20th of March is the international day of Happiness, Renault celebrated that day by launching the #feliziudad campaign. A brand campaign that aims to amplify all citizens activities concerning urban sustainability, mobility and social issues in order to improve every city neighborhood quality of life. Those activities are showcased in the platform feliziudad.es, to promote them we used Spotify with a “Happy targeting” activation aswell as Waze and Instagram Stories.
These first 5  DOOH’s and web platform are part of the launch of a big integrated campaign that promotes the use of Renault’s 100% electric vehicles that have an effective way of achieving a better air quality, as well as achieving urban noise reductions.
OOH’s:
Breathe Flower low
Breathe Lungs low
Smile Rainbow low
Breathe Leaf low
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DOOH’s:

web FeliZiudad
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