The 20th of March is the international day of Happiness, Renault celebrated that day by launching the #feliziudad campaign. A brand campaign that aims to amplify all citizens activities concerning urban sustainability, mobility, curtural and social issues in order to improve every city neighborhood quality of life. The name «FeliZiudad» is a Spanish way of joining Happiness and City in one single word.
As a reward for the most sustainable neighborhoods, Renault along with EIT – European Institute of Innovation & Technology, will give those neighborhoods a City BLUE FLAG, aswell as the iconic Beach BLUE FLAGS, this new one certifies the quality of living in those areas:
The neighborhood activities are showcased in the platform feliziudad.es and these are the first OOH’s, DOOH’s, Murals and Street Posters promoting the campaign and the use of Renault’s 100% electric vehicles as an effective way of achieving a better air quality, as well as achieving urban noise reductions.