Little girl with red balloons standing by a concrete wall. The girl is aged 8 and is wearing a white coat and red cap. Desaturated.

Renault #FeliZiudad campaign

The 20th of March is the international day of Happiness, Renault celebrated that day by launching the #feliziudad campaign. A brand campaign that aims to amplify all citizens activities concerning urban sustainability, mobility, curtural and social issues in order to improve every city neighborhood quality of life.
As a reward for the most sustainable neighborhoods, Renault along with EIT – European Institute of Innovation & Technology, will give those neighborhoods a City BLUE FLAG, aswell as the iconic Beach BLUE FLAGS, this new one certifies the quality of living in those areas:

The neighborhood activities are showcased in the platform feliziudad.es.  and these are the first DOOH’s promoting the campaign and the use of Renault’s 100% electric vehicles as an effective way of achieving a better air quality, as well as achieving urban noise reductions.

A blank billboard on a building.

Mock up Billboard Banner template at Bus Shelter Media outdoor street Sign display

A blank billboard inside an underground station.

Mock up Banner at Bus station Advertising SignMedia outdoor city street

Little girl with red balloons standing by a concrete wall. The girl is aged 8 and is wearing a white coat and red cap. Desaturated.

 

Digital OOH’s:

Activities website:
web FeliZiudad
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