The 20th of March is the international day of Happiness, Renault celebrated that day by launching the #feliziudad campaign. A brand campaign that aims to amplify all citizens activities concerning urban sustainability, mobility and social issues in order to improve every city neighborhood quality of life. Those activities are showcased in the platform feliziudad.es, to promote them we used Spotify with a «Happy targeting» activation aswell as Waze and Instagram Stories.
As a reward for the most sustainable neighborhoods, Renault along with EIT – European Institute of Innovation & Technology, will give those neighborhoods a City BLUE FLAG, aswell as the iconic Beach BLUE FLAGS, this new one certifies the quality of living in those areas:
These first 5 DOOH’s and web platform are part of the launch of a big integrated campaign that promotes the use of Renault’s 100% electric vehicles that have an effective way of achieving a better air quality, as well as achieving urban noise reductions.