The 20th of March is the international day of Happiness, Renault celebrated that day by launching the #feliziudad campaign. A brand campaign that aims to amplify all citizens activities concerning urban sustainability, mobility, curtural and social issues in order to improve every city neighborhood quality of life.
As a reward for the most sustainable neighborhoods, Renault along with EIT – European Institute of Innovation & Technology, will give those neighborhoods a City BLUE FLAG, aswell as the iconic Beach BLUE FLAGS, this new one certifies the quality of living in those areas:
The neighborhood activities are showcased in the platform feliziudad.es. and these are the first DOOH’s promoting the campaign and the use of Renault’s 100% electric vehicles as an effective way of achieving a better air quality, as well as achieving urban noise reductions.