Renfe, the railway company owned by the Spanish government, invests heavily in print, outdoor and rich media. This time, they wanted us to develop a campaign for photography, design, architecture, cinema and art magazines.
The High Speed train is a ecological way of quickly traveling between one city center to another in a very practical way, connecting professionals between cities with strong art and business centers, like Barcelona, Madrid, Bilbao, and Seville.
The Pantone campaign features four advertisements designed as Pantone color charts in yellow, blue, green and grey landscapes and aims to convey to viewers the pleasure of traveling on Renfe’s high-speed trains. We made the Instagram activation inviting travelers to upload their own color miles train pictures and awarding them with tickets special offers. “High speed rail. Over 300 landscapes per hour.”