Polo

VW Polo – Truck / Roadtrip

A VW Polo is a small VW Golf in a certain way…or maybe it is the car a youngster might drive before he drives a Golf, so under the long-time “desired car” strategy employed for the Golf, we came up with a fresh series of commercials for younger drivers.

At that time, Youtube was not as popular, so conventional TV media was used to host the 1 minute main film along with series of 10 seconds Polo roadtrip new episodes. This VW Polo campaign was popular in some european countries and sales, were better than ever.

 

 

roadtrip

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