Volkswagen Polo Roadtrip (TV)

A VW Polo is a small VW Golf in a certain way…or maybe it is the car a youngster might drive before he drives a Golf, so under the long-time “desired car” strategy employed for the Golf, we came up with a fresh series of commercials for younger drivers.
At that time, Youtube was not as popular, so conventional TV media was used to host a short series of roadtrip documentaries shot in TV media formats. VW Polo popularity and sales in few European countries, were better than ever.