A social campaign that aims to amplify citizens activities concerning urban sustainability and mobility issues, in order to improve every city neighborhood quality of life. Promoting Renault’s 100% electric vehicles as an effective way of achieving a better air quality and urban noise reductions. As a reward for the most sustainable neighborhoods, Renault and The European Institute of Innovation & Technology, would give those neighborhoods a City BLUE FLAG, aswell as the iconic Beach BLUE FLAGS, this new one certifies the quality of living in those areas.
Agency: Publicis Madrid
Role: Creative Director / Art Director