I have always been passionate about storytelling, visual arts and innovation. Long ago, i used to draw and write my own sketch book stories and record audio stories in analog tapes. Nowadays, i have been collaborating in the creation of a new color detector APP for Colorblind people and other innovative activations for AUDI and Renault. As a integrated global creative i worked for many agencies in many different places like The Conquistadors Collective and Johannes Leonardo New York, 72andsunny Amsterdam, DDB Barcelona and Sid Lee Montreal… For a bunch of different great brands. I won awards at Cannes festival, One Show, Art Directors Club… and my work was also recognized in the Gunn Report 2015, Communication Arts magazine and the Reina Sofia Museum in Madrid. Here you’ll find some of my professional and personal work.
Something more about me:
I am from O’Porto, a town of Port wine traders and charismatic Architects. Since a young age i always liked to draw and write my own hand made books, later on i would exchange those raw fanzines for other used toys.
Drawing and story telling were always my favourite subjects.
I started working as a Graphic Designer with Miguel Neiva ColorADD’s (The Color Alphabet) founder, while graduating in Advertising in “Universidade Fernando Pessoa”.
After that I moved to Lisbon and started working as a junior Art Director in BBDO. During those two years i worked for Pepsi, Alka Seltzer and Optimus telecomunications among other clients. After that I decided that if Madrid and Barcelona where so near, why shouldn’t i give it a try and learn something more from our Spanish neighbours.
It was in 1999 and 2000 when I started working in TBWA and Y&R Madrid and where i had the chance of working for some other great accounts with more international projection like Absolut Vodka, Paramount Commedy Channel, Telefónica, Repsol YPF, Zanussi…
In 2001, I changed Madrid for Barcelona and started working as a Creative Director in the Surf, Skate and Snowboard clothing industry conceiving product and “in house” advertising. One year later i started working in DDB Barcelona for Volkswagen. There, I had the chance of participating in important International car models launch campaigns as the VW Golf Mark IV aswell as the convirtible EOS and the New Scirocco.
After returning to Madrid and working as a Creative Director for 4 years for Coca-Cola, Diageo and other brands in Sra. Rushmore, a integrated Spanish hot shop, i also worked in Mccann Madrid and worked abroad as a international creative freelancer collaborating with The Conquistadors Collective New York and with several European and North American agencies…
During my advertiser career i won awards in some of the most prestigious international festivals and had the chance of making part of the New York Festivals and the Portuguese Creatives Club Grand Jury.
I´m fluent in written and spoken Portuguese, Spanish and English. I also have French, Knowledgement.
I co-concepted and art directed “Belly Button Magazine” and launched a historic house rebuilding project in the O’Porto UNESCO part of town.
In 2017 i moved to Barcelona and worked again for the VW group. This time i worked for AUDI global as a Creative director at DDB Barcelona doing some international car launch campaigns as the new A8 and the new A6 among other projects.
During the pandemic, i have been working in few freelance projects and developing social campaigns for ColorADD. I also have been studying a Digital Marketing Master and directing a short film about wine.
I hope i will have the chance of collaborating with you someday.