he color alphabet idea has been internationally recognized and acclaimed by the ONU due to its capacity to reduce inequalities around the world. However, its impact will be particularly evident when enterprises and institutions incorporate ColorAdd in their culture, eliminating the disadvantages for those who are color blind. The aim of McCann and ColorAdd is…
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The EOS model was one of the first convertibles of its class to mix two benefits: the pleasure of driving a beautiful, modern convertible with the option of quickly converting into a classic, hard-top sports car, without the noises, temperature inconsistencies or aerodynamic problems of a soft-top car. Based on that product benefit, we created…
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Every Coca Cola you drink with someone you love gets filled with happiness. For this striking campaign, we photographed several grandparents with their grandchildren sharing what they most enjoy doing together: hobbies such as knitting or listening to music. The idea was to represent each of those happy moments they have shared together as empty…
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What is behind a great idea? Dr. Sigmund Bulb tries to find this out every week by welcoming creative directors, writers, art directors, photographers, filmmakers, digital artists, designers, typographers, illustrators and all kinds of creative people on his couch. Dr. Sigmund Bulb is an initiative created by The Conquistadors Collective and supported by The Art…
Continue Reading →Renfe, the railway company owned by the Spanish government, invests heavily in print, outdoor and rich media. This time, they wanted us to develop a campaign for photography, design, architecture, cinema and art magazines. The High Speed train is a modern, ecological way of quickly traveling between one city center to another in a very…
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A VW Polo is a small VW Golf in a certain way…or maybe it is the car a youngster might drive before he drives a Golf, so under the long-time “desired car” strategy employed for the Golf, we came up with a fresh series of commercials for younger drivers. At that time, Youtube was not…
Continue Reading →The ADC New York Annual call for entries was clear: they wanted us to come up with an idea that focused on the ADC’s long tradition of supporting arts & crafts in advertising. We came up with the “Let the art decide” concept, which reinforces the idea that the best arts & crafts work would…
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With the big crisis of the Syrian refugees that affected Europe, the public seemingly forgot the cries of other unfortunate children across the globe. In this low-budget campaign, Unicef wanted to make a call to help those African countries where children continue to starve year after year. When analysing this problem, we found this quote…
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Coca Cola wanted to make a new global campaign revolving around families’ consumption. We felt that a modern family update was fitting as there is a wide variety of families nowadays. This commercial has a strong social message dedicated to all of them. They are living proof that there is more than one formula for…
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