Reflexes is our unconcious intelligence helping us react to danger, they are essential in driving as also in boxing. In order to show Audi’s Intelligent Technologies in action we translated boxing punches into car obstacles. This film is a tribute to the great champion Muhammad Ali’s and it was launched in social media in the same day of his death, one year after. In that same launching day a powerfull social sportive happening occurred, the Champions League final Real Madrid VS Juventus. So, we made a social media posts campaign with football lines and tone in order to promote our film and take advantage of the conversation.
Teaser post 1
Teaser post 2:
Teaser post 3:
Line: Things are getting tough now. http://youtube/audi
Line: What it’s like to be a juventus fan right now. http://youtube/audi