Audi Intelligent Technologies – “Reflexes” – Digital activation

This campaign is a tribute to the great champion Muhammad Ali. It was launched one year after his date of death. In that same day a powerfull social sportive happening occurred, the Champions League final Real Madrid VS Juventus. So, we did a RRSS campaign with football lines and tone in order to honour the day, launch our film and take advantage of the conversation.

Agency: DDB Barcelona
Role: Global Creative Director / Art Director


Teaser post 1



Teaser post 2:

twitter 2


Teaser post 3:

twitter 3


Counterattack post:

tactical 1

Line: Things are getting tough now. http://youtube/audi


Goal post:

tactical 3

Line: What it’s like to be a juventus fan right now. http://youtube/audi


The Film:

Audi Reflexes from quito leal on Vimeo.