Audi Intelligent Technologies – “Reflexes” – Digital activation

 This campaign is a tribute to the great champion Muhammad Ali’s. It was launched in the same day of his death, one year after. In that same day a powerfull social sportive happening occurred, the Champions League final Real Madrid VS Juventus. So, we did a RRSS campaign with football lines and tone in order to celebrate the day and take advantage of the conversation.

Agency: DDB Barcelona
Role: Global Creative Director / Art Director

 

Teaser post 1

twitter HISTORICAL

 

Teaser post 2:

twitter 2

 

Teaser post 3:

twitter 3

 

Counterattack post:

tactical 1

Line: Things are getting tough now. http://youtube/audi

 

Goal post:

tactical 3

Line: What it’s like to be a juventus fan right now. http://youtube/audi

 

The Film:

Audi Reflexes from quito leal on Vimeo.

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