This campaign is a tribute to the great champion Muhammad Ali. It was launched one year after his date of death. In that same day a powerfull social sportive happening occurred, the Champions League final Real Madrid VS Juventus. So, we did a RRSS campaign with football lines and tone in order to honour the day, launch our film and take advantage of the conversation.
Agency: DDB Barcelona
Role: Global Creative Director / Art Director
The Film:
Audi Reflexes from quito leal on Vimeo.