Coca Cola – “Families” – Film

We felt that a modern family update was fitting as there is a wide variety of families nowadays. This Coca-Cola campaign has a strong social message dedicated to all of them. They are the living proof that there is more than one formula for happiness. The film sparked an intense social debate and it even appeared in the most conservative media.

Agency: McCann Erickson Madrid
Role: Creative Director / Art Director

 

coca_families

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