For this “What moves you, makes you” chapter, Montblanc partnered with Nimsdai Purja, another iconic figure whose passions have defined him.

The Nepalese, multiple mountaineering world record holder has made a name for himself by pushing human boundaries to achieve what others haven’t dreamed of. It’s this legacy that inspired Montblanc to capture his thoughts on three subjects that are relevant to his pursuits: fear, commitment and motivation. This Netflix documentary introduces the project:

 

 

The digital campaign is meant to inspire people to pursue what moves them by highlighting an icon that spent his life doing exactly that.

Agency: W+K Amsterdam
Role: Senior Art Director
(collaboration with another senior AD)