VW Polo – “Truck / Roadtrip” – Film campaign

A VW Polo is the car a youngster might drive before he drives a Golf, so under the long-time “desired car” Spanish market strategy employed for the Golf, we came up with a fresh series of commercials for younger drivers.

Conventional TV media was used to host the 1 minute main film along with series of 10 seconds Polo roadtrip new episodes. This VW Polo campaign was popular in some european countries and sales, were better than ever.