I am from O’Porto, a town of Port wine traders and charismatic Architects. Since a young age i always liked to draw and write my own hand made books, later on i would exchange those raw fanzines for other used toys.
Drawing and story telling were always my favourite subjects.
I started working as a junior Graphic Designer in ICONE while graduating in Advertising in “Universidade Fernando Pessoa”.
After that I moved to Lisbon and started working as a junior Art Director in BBDO. During those two years i worked for Pepsi, Alka Seltzer and Optimus telecomunications among other clients. After that I decided that if Madrid and Barcelona where so near, why shouldn’t i give it a try and learn something more from our Spanish neighbours.
It was in 1998 and 1999 when I started working in TBWA and Y&R Madrid and where i had the chance of working for some other great accounts with more international projection like Absolut Vodka, Paramount Commedy Channel, Telefónica, Repsol YPF, Zanussi…
In 2001, I changed Madrid for Barcelona and started working as a Creative Director in the Surf, Skate and Snowboard clothing industry conceiving product and “in house” advertising. One year later i started working in DDB Barcelona for Volkswagen. There, I had the chance of participating in important International car models launch campaigns as the VW Golf Mark IV aswell as the convirtible EOS and the New Scirocco. During that time i teached art direction in advertising to graphic design students at IDEP (Institut Superior de Disseny Barcelona).
After returning to Madrid and working as a Creative Director for 4 years for Coca-Cola, Diageo and other brands in Sra. Rushmore, a integrated Spanish hot shop, i also worked abroad as a international creative freelancer collaborating with The Conquistadors Collective New York and with several European and North American agencies as Sid Lee Montreal, Johannes Leonardo NY, BSUR Ámsterdam, RKCR Y&R London…
During my advertiser career i won awards in some of the most prestigious international festivals like Cannes and One Show among others. I have a campaign at the Reyna Sofia museum in Madrid and in the Gunn Report 2015. I had the chance of making part of the New York Festivals Grand Jury and the Portuguese Creatives Club.
I´m fluent in written and spoken Portuguese, Spanish and English. I also have French, Knowledgement.
I co-concepted and art directed “Belly Button Magazine” and launched a historic house rebuilding project in the O’Porto UNESCO part of town.
Nowadays i am working as a Creative director at Mccann Erickson Madrid.