he color alphabet idea has been internationally recognized and acclaimed by the ONU due to its capacity to reduce inequalities around the world. However, its impact will be particularly evident when enterprises and institutions incorporate ColorAdd in their culture, eliminating the disadvantages for those who are color blind.

The aim of McCann and ColorAdd is to promote the use of the color alphabet as an international standard. McCann has created this campaign addressed to brands, among other projects on which both companies have been collaborating.