AECC – “Cancer lottery” – Branded content, Activation

Cancer survivors used to say that they feel like they had won the lottery because they are still alive, but the truth is that their good luck is not actually luck, but improved odds based on the work of volunteers. Every year, a raffle is held to benefit the Spanish Association against Cancer. We called for participating in the this Lottery replacing the young fellows who have been announcing the lucky numbers for the past 200 years with real cancer patients who have overcome the illness.