Calvo – a traditional Spanish Tuna fish brand – wanted us to reinforce the excellency and affordable quality of its star product. Using their peculiar brand humor tone, we came up with the “The world needs less Self-delusion and more Calvo” campaign. Using the analogy of thoughts of people fooling themselves in order to make their lives easier, we showed that the same thing happened with good tuna. You should not fool yourself about that product quality because at the end, not all tuna are the same. These gifs and print ads were part of a integrated campaign.