ColorADD “The Color Alphabet” – APP

The color alphabet idea has been internationally recognized and acclaimed by the ONU due to its capacity to reduce inequalities around the world. However, its impact will be particularly evident when enterprises and institutions incorporate ColorAdd in their culture, eliminating the disadvantages for those who are color blind.

The aim of this campaign is to promote the use of the color alphabet as an international standard. We created a mobil app so colorblind people can detect colors in their daily life. It is a very usefull tool so they can defferentiate the color of a underground line, a red light or even a supermarket product…

…And as 8 out of 100 swimmers are colorblind, we also used the color alphabet in the sea summer flags. So colorblind people will be aware of the sea tide conditions.





board bandeiras