“Brazil Worldcup” – Cruzcampo Beer integrated campaign

After winning the Euro UEFA 2008 and 2012 along with the 2010 South African Worldcup, a 2014 exhausted and victorious Spanish football team traveled to Brasil to participate in the next Football Worldcup. The national team sponsor Cruzcampo, a Spanish Heineken group beer brand asked us to come up with a emotional campaign to cheer up the team along with the fans and help them to find strengh to conquer a second star to put on the top of their shirts national flag shields. At the end, the Spanish team lost but they were welcomed back home as national heroes and Cruzcampo ended the Worldcup campaign with a beautiful memorable gesture.