By presenting the height of Kilimanjaro in centimeters, our Red Bull social campaign aims to exemplify that the unattainable can be gradually attainable as long as one is predisposed to test one’s ability to overcome to reach one’s goal, centimeter by centimeter, meter by meter… there is no obstacle, however big it may be, that a disabled person cannot face with great determination.
In that way, we reinforce the difficulty of the distances of everyday obstacles that people with reduced mobility have to overcome small obstacles in their daily lives.

 

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