This Pantone campaign features Billboards and Digital OOH’s designed as Pantone color charts in yellow, blue, green and grey landscapes, it aims to convey to viewers the pleasure of traveling on Renfe’s high-speed trains. A Instagram APP invites travelers to upload their own color miles train pictures and award them with special offers under the concept “High speed rail. Over 300 landscapes per hour.”

Agency: Sra. Rushmore Madrid
Role: Creative Director / Art Director