VW Passat DSG – “Commas and full stops” – Integrated campaign

The New VW Passat is a car that underwent a quality evolution in recent years and, nowadays, it is built with innovative technology, design and high-quality materials in order to make the driving experience as good as driving any BMW 3 series or a lower end Mercedes. The client wanted us to make that clear to the public so, under the “Geared towards all your senses” strategic umbrella, we focused on the benefits of the DSG Direct Shift Gearbox drive experience, using the metaphor of an uninterrupted driving being as pleasant as reading a book, uninterrupted, with “No Commas and no full stops”.



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