Navidul

Navidul Replay

Navidul wanted to make a campaign for it’s most typical product, the great Spanish ham. The creative approach was inspired in a popular Spanish insight that says if you have a good argument such as a good Spanish ham, you can convince anyone to change their minds about anything. The insight it’s part of Spanish culture and had a strong national humor tone. Therefore the campaign had a great impact with a very little media investment.

 

 

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