VW SCIROCCO – “Be Good” – Film

The New Scirocco, a sport car for bad guys. We were asking to be politically incorrect and that´s how the idea of advising our target to behave grew up. We played with the target’s dark side thoughts about things they would like to do, the people they would like to mess with, the girl/boy they would like to… Well. Be good.

Agency: DDB Barcelona
Role: Creative Director / Art Director