Coca Cola – “Little big moments” – Branded content, OOH, print activation

Every Coca Cola you drink with someone you love gets filled with happiness. For this emotional campaign, we photographed several grandparents with their grandchildren sharing what they most enjoy doing together: hobbies such as knitting or listening to music. The idea was to represent each of those happy moments they have shared together as empty bottles of Coca-Cola that we filled with eco paint. And, since we had thousands of such moments to fill, we developed several mini-installations, so that, piece by piece, they went towards forming a final image composed of thousands of coloured bottles.