Coca Cola – “Little big moments” – Branded content, OOH, print activation

Every Coca Cola you drink with someone you love gets filled with happiness. We shot portraits of several grandparents with their grandchildren sharing what they most enjoy doing together: hobbies such as knitting or listening to music. We developed several mini-installations, so that, piece by piece, they went towards forming a final image composed of thousands of coloured bottles. A Snapchat filter allowed users to make their own couple portrait.

Agency: McCann Erickson Madrid
Role: Creative Director / Art Director


Advertising Billboard Space in Manhattan New York