Jose Cuervo tequilla is known by it’s provocative brand tone. This time we had to mix some seduction to the formula in order to sell the world famous Margarita’s cocktail instead of the single wild tequilla. To do that we focused our idea in a product insight. The salty lips every Margarita’s lover taste while enjoying it and the true story of Rita, the girl who gave the cocktail the name “Marguerita”.
Agency: Sra. Rushmore Madrid
Role: Creative Director / Art Director