The insight that “true innovation sets you free so you can focus in what really matters” was simplified into a bold provocative statement, “Forget the car”. The new A8 single purpose is to simplify your daily life so you can spend more time on the most important things in life, like… like… well, you know better than anyone else. It’s your life.
Agency: DDB Barcelona
Role: Global Creative Director
Audi A8 “Forget” from quito leal on Vimeo.
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