Coca Cola – “Distance” Branded content campaign

In this briefing, Coca Cola Europe asked us to make a commercial heavily centered on the product  and revolving around everyday family consumption. We considered a powerful concept of family: “From the day they are born, children start distancing themselves from their parents.” It’s part of life and there is little that parents can do about it. However, parents know the tricks and treats that keep bringing them back home. Along with good homemade food, Coca-Cola is one of the best treats of them all. This first spot was created as a TVC and the other two as branded content. A classic “Bring it on home to me” from The Animals helped us building a strong message awareness.