From the day they are born, children start distancing themselves from their parents. It’s part of life and there is little that parents can do about it. However, parents know the tricks and treats that keep bringing them back home. Along with good homemade food, Coca-Cola is one of the best treats of them all.  A “Bring it on home to me” from The Animals helped to make this campaign more emotional.

Agency: McCann erickson Madrid
Role: Creative Director / Art Director