VW EOS – “Play with the weather” – Film

The EOS model was one of the first convertibles of its class to mix two benefits: the pleasure of driving a beautiful, modern convertible with the option of quickly converting into a classic, hard-top sports car, without the noises, temperature inconsistencies or aerodynamic problems of a soft-top car. Based on that product benefit, we created the concept  “Play with the weather” that focus on that doble benefit of driving a exciting convertible with the hard top car confort feeling.