Effort, humanity, collaboration and commitment with true sustainability. As a technical sportswear brand, Zymetric was born with a purpose: to play its part in creating a more ethical, supportive and sustainable sporting world. «Feeling is Human» is a bold statement for an ambitious startup brand that wants to be transparent about the true environmental footprint of its own products. Zymetric came to us with an equally transparent brief: «You can design a whole new brand image, you just have to respect our Zymetric naming…» and that’s exactly what we did, from the logo, guidelines and color palettes to the brand tone of voice and storytelling.
Role: Creative Director, Art Director, Writer
Zymetric IG feed: https://www.instagram.com/zymetricpro/
